challenge
Qwilt required a creative partner to help imagine and build an iconic visual identity to match their unique global brand. They sought an agency with sound brand methodology in order to develop a rich style framework that would streamline everyday design support for and within this fast-growing international business.
insight
Qwilt’s mission is to deliver connected experiences at the quality they were imagined. Their model is built on partnerships with service providers and content publishers, globally, to create a fabric that powers high-performance delivery of media and applications at the very edge of neighbourhoods, large and small.
response
Our response, driven by research and insight, was to develop a brand persona and identity that set Qwilt apart from their competitors and became an instantly recognisable global identity. Inspired by their logo and brand architype, we developed a unique graphic pattern integrated with iconography. The flexibility of the illustrative pattern ensured its practical usage across all marketing touchpoints in digital and traditional formats.
brand
development
Understanding Qwilt’s brand architype led to the creation of ‘The qwilt’, a tapestry style graphic pattern interwoven with a distinct set of symbols which tells a unique narrative about Qwilt.
This illustrative artwork formed the basis of Qwilt’s visual identity along with a bespoke font, corporate & secondary colour palette and exclusive image library.
The use of the brand elements across all marketing collateral and corporate environments are clearly outlined in a concise style guide and brand in practice document.
marketing
collateral
Marketing and event collateral forms a fundamental part of the marketing tool kit and enables senior management, global sales & marketing teams, internal comms and investor relations access to data sheets, brochures, whitepapers, application notes and presentations.
technical
illustrations
Clear, concise yet creative technical illustrations add visual interest to all marketing collateral. Complex topics can be simplified and brought to life through intelligent graphic design and make presentations and printed material easier for audiences to engage with and understand.
social media
campaigns
Successful social media campaigns require regular, engaging and eye-catching content. A mix of static and animated adverts, video and animated explainers ensure audiences are kept up to date with everything Qwilt.
website
The Qwilt website simply navigates the visitor through their product and service offering and utilises animations and video to create a visually attractive and practical information portal.
The all-important visitor journey is led by either the visitor persona or product & service ensuring navigation is obvious, easy and relevant to the individual. Regular updates ensure that repeat visits are met with fresh content.
collaborative
approach
The sharing of ideas and open discussions are the key to successful collaboration. Weekly meetings and regular communications with the Qwilt team ensure that we are always in sync with the latest strategic thinking and campaign plans, essential in the fast-moving world of marketing.
Projects are clearly briefed with definite deadlines provided, enabling an efficient design process, followed by swift approvals and rapid implementation – assuring that all campaign deadlines are met and regular marketing activities flow seamlessly.
we’re here
to help
we would love to talk.
+44 (0) 1234 378 881